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NEW: HYDR-8 Leave-In Conditioner
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  • Overview
  • Results
  • About
  • Usage
  • Ingredients
  • FAQ
  • Reviews
Results

Real Women. Real Results

Thousands of women have joined the #VegamourChallenge.

Up to
52%
more density*
Up to
76%
less shedding**
Clinically Tested

Vegamour formulas are designed to support the appearance of longer, denser, thicker, healthier hair.

About

GRO Revitalizing Shampoo

Formulated with the same powerful plant-based ingredients found in our best-selling GRO Hair Serum, GRO Revitalizing Shampoo does more than simply cleanse and restore. This super-clean, color-safe shampoo utilizes state-of-the-art, microencapsulation technology to deliver our fast-acting phyto-actives deep to the scalp's surface (in only thirty seconds***) to promote thicker, fuller and longer looking hair.

Smooth as Glass

This revolutionary formula is further enhanced with our proprietary Karmatin™ (a 100% vegan silk keratin****) to smooth, strengthen and restore damaged follicles while providing unparalleled shine, body and softness. This first-of-its-kind ingredient bonds microencapsulated vegan b-SILK™ protein to hair and unlike animal-derived keratin, remains attached to your strands even after rinsing, allowing it to repair & protect hair, long after shampooing. Wild harvested marula, baobab and ximenia oils help to further nourish & moisturize without leaving behind pore-blocking residue.

Key Benefits:
Safe for everyday use, with no known toxins or hormones
100% vegan and cruelty-free; color-safe
Features the same fresh bergamot scent found in our serums
Fuller-looking hair in as soon as 90 days, with peak results around 120

How to use this product
  1. Wet your hair. Lather a quarter-size amount onto your scalp and down through the strands.
  2. Massage scalp thoroughly with fingers for 60 seconds to allow phyto-actives to absorb.
  3. Rinse out shampoo until water runs clear.
  4. Follow with GRO Revitalizing Conditioner for best results.
Key Ingredients

Tap into the power of plant active ingredients.

Red Clover

Mung Bean

Red Clover
Red Clover

Rich in isoflavones, red clover may act as a natural DHT blocker to help minimize issues such as hair thinning and hair loss.

Mung Bean
Mung Bean

Mung bean contains copper, an essential element for scalp and hair health, and may strengthen the ability of the hair follicle to resist premature shedding.

Just the facts

Frequently Asked Questions

GRO Revitalizing Shampoo features our proprietary Karmatin™️ b-SILK™️ protein which smooths damaged hair cuticles and delivers an abundance of hair health benefits, including improving the appearance of cuticle damage and cell damage caused by heat and coloring, absorbing dirt and oil, locking in hydration, and protecting hair color from salt and chlorine water.

Keratin is necessary to restore damaged hair. However, most shampoos & conditioners that claim to contain keratin fail to mention that 1) it’s almost always animal-derived; 2) it rinses out when you rinse the shampoo & conditioner out of your hair. Our Karmatin™ is 100% plant-derived, b-SILK™ keratin that has been formulated to remain bonded to hair long after rinsing.

GRO Revitalizing Shampoo is a gentle, sulfate-free formula that is recommended for all hair types and textures.

Absolutely. Like the rest of the GRO line, this shampoo is free of harsh sulfates and chemicals that strip your hair of its color. Be sure to follow with our GRO Revitalizing Conditioner and use in conjunction with GRO Hair Serum or Foam for best results.

Fine Hair

GRO Revitalizing Shampoo

4.7
Rated 4.7 out of 5 stars
160 Reviews

Gently cleanse while supporting thicker, fuller looking hair. Formulated for thinning, lackluster hair, GRO Revitalizing Shampoo uses powerful plant-based phytoactives to reduce signs of shedding and improve the appearance of hair density. Additionally Karmatin™, a vegan alternative to keratin and silicone, works to fortify strands and replenish shine from root to tip. Color-safe, formulated without sulfates and best used with GRO Revitalizing Conditioner for instantly shinier, healthier looking hair.

Bundle & Save
GRO Essentials Kit
GRO Essentials Kit
4.4
Rated 4.4 out of 5 stars
4,581 Reviews
GRO Foundation Kit
GRO Foundation Kit
4.5
Rated 4.5 out of 5 stars
1,090 Reviews
GRO and Repair Kit
GRO and Repair Kit
4.5
Rated 4.5 out of 5 stars
3,141 Reviews
  • Clinically Tested
    Clinically Tested
  • 100% Vegan
    100% Vegan
  • Hormone Free
    Hormone Free
  • Cruelty Free
    Cruelty Free

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 160 reviews
160 reviews
  • Lisa A.
    Verified Buyer
    I recommend this product
    Age Range 35-44
    What is your hair length? Long
    What are your concerns? Thinning hair, Scalp concerns (irritation / dandruff / oily), Clean and vegan products, Overall health and wellness (sleep / nutrition), Hair loss prevention
    What is your hair type? Fine, Oily, Normal
    How often are you using the product? Every day
    How long have you been using the product? 120 days (4 months)
    What improvements have you noticed? Hair growth, Easy to incorporate in daily routine, Less shedding, Improved volume/body, Improved overall hair health
    Rated 5 out of 5 stars
    1 month ago
    So happy with these products!

    Loving the shampoo, conditioner, scalp detoxifier, and serum! I’ve been using for 4 months now and noticing changes each month. Can’t wait to see continued growth and thickness!

  • Andrea C.
    Verified Buyer
    I recommend this product
    Age Range 65+
    What is your hair length? Medium
    What are your concerns? Thinning hair, Graying hair or gray hair prevention
    What is your hair type? Fine, Color Treated
    How often are you using the product? 1 - 2 times per week
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    8 months ago
    love it

    I love the smell, the texture and the lather. Unfortunately, I only wash my hair once a week, so I'm sure I'm not getting the full benefits as people who wash their hair more often.

  • Lissette A.
    Verified Buyer
    I recommend this product
    Age Range 45-54
    What is your hair length? Long
    What are your concerns? Hair loss from hormonal changes (incl postpartum), Dry or damaged hair, Overall health and wellness (sleep / nutrition)
    What is your hair type? Medium, Wavy, Color Treated
    How often are you using the product? 1 - 2 times per week
    How long have you been using the product? 120 days (4 months)
    What improvements have you noticed? Less shedding, Hair growth, Hair length, Hair thickness, Improved overall hair health
    Rated 5 out of 5 stars
    9 months ago
    Awesome

    Love this shampoo! It really works, my hair has grown so heathy. Doesn’t feel so soft until conditioner bit works. Love it

  • Nicole M.
    Verified Buyer
    I recommend this product
    Age Range 35-44
    What is your hair length? Long
    What are your concerns? Thinning hair, Hair loss prevention, Clean and vegan products
    What is your hair type? Medium, Wavy, Normal
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Less shedding, Hair growth, Hair length, Improved volume/body
    Rated 5 out of 5 stars
    8 months ago
    Satisfaction

    I would highly recommend this product. I’ve been using it consistently for almost 2 years and have noticed a difference in my hair. It’s shinier, looks fuller and less shedding. You must use it consistently to notice results. It’s citrus smell is a good wake up call for your morning shower. Also, after lathering it into my scalp I let it sit for about 30 seconds before rinsing it out. Does make a difference!

  • Lisa P.
    Verified Buyer
    I recommend this product
    Age Range 55-64
    What is your hair length? Medium
    What are your concerns? Thinning hair, Hair loss prevention
    What is your hair type? Fine, Normal, Color Treated, Straight
    How often are you using the product? 1 - 2 times per week
    How long have you been using the product? 90 days (3 months)
    What improvements have you noticed? Less shedding, Hair growth, Hair thickness, Improved overall hair health, Improved volume/body
    Rated 5 out of 5 stars
    10 months ago
    Great shampoo

    I definitely noticed more volume and shine and less hair fallout from this shampoo.

Reviews LoadedReviews Added

Complete your Hair Wellness Routine

For best results pair with these products

GRO Essentials Kit

4.4
Rated 4.4 out of 5 stars
4,581 Reviews
$160
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GRO Foundation Kit

4.5
Rated 4.5 out of 5 stars
1,090 Reviews
$138
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GRO and Repair Kit

4.5
Rated 4.5 out of 5 stars
3,141 Reviews
$212
From $169
+ Add to bag
“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”
All testimonials are by real people and may not reflect the typical purchaser’s experience and are not intended to represent or guarantee that anyone will achieve the same or similar results.
* Results from a double-blind, in-vivo clinical trial involving 40 subjects, 18-60 years old, over 150 days.
** Results from a double-blind, in-vivo clinical trial involving 20 subjects, 21-62 years old, over 150 days.
*** Based on ingredient study.
**** Over 96% of keratin found in hair care products is derived from animal parts.
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